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Spring Digital Edition 2013

Michael J. Herman

is a nationally recognized expert on motivation, inspiration, leadership, and sales, by the National Speakers Association. He’s a globally syndicated columnist and author of over 1000 articles on these topics. Michael has also interviewed numerous globally recognized leaders and businesspeople. Michael has written for Forbes, Millionaire, and various other high end publications.

www.michaeljherman.com
booksonbooks@aol.com

Motivational Minute

Sir Richard Branson

by Michael J. Herman

At first look, you may think Sir Richard Branson has it all. It’s only partly true. Give him time. He’s just warming up. A maverick in aerospace, retail, music, entertainment and now telecommunications, Branson wants to transform the world with new fuels, new ways of communicating, and collectively reach our human potentials. How can this intrepid billionaire attempt such lofty goals? The same way he has built one of the world’s most identifiable logos and brands, one person at a time.

For Branson, it’s about family and teams. He treats all those in his company like extended family members and it shows. “The key to my success,” offers Branson, “is that I care what other people think by asking for their input. Then I incorporate what they say into my decision-making processes. They can’t run the company, but with all of us contributing, we can do it together. At the end of the day, I’m still the boss.”

Branson succeeds in ways other CEOs and entrepreneurs fail because he has big dreams and little plans. He investigates and evaluates before he makes a decision. He tests a market for at least two years before the company will foray into that field. If they can’t own the market, he doesn’t want to be in it. It’s not just fun and games though. Branson is out to change the wrongs of recent generations. A bit of a hippie at heart, Sir Richard is perhaps the most approachab

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Spring Digital Edition 2013

Michael J. Herman

Sir Richard Branson

by Michael J. Herman

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