INDUSTRY INSIGHT: 
Royal Hill
by Clair Adrian Tenney
The classic American gentleman seems to be finally making his comeback. If you work hard and play hard you also need to look like a stud while doing it. To tip his hat to the successful urban male, Craig Kirsch created Royal Hill, an upscale retail shop with a men’s club feel located in Westlake Village at the Paseo Marketplace. The store, reminiscent of a branded urban New York loft - but less compartmentalized, is tailored specifically for the gentleman like you.
It is the premiere source for menswear with everything from jeans to hoodies, button downs to tees, bags to hats. But the problem for most men comes not in what to buy but in the fact that they have to go shopping for it.
That’s why Royal Hill has created a comfortable environment; it feels like you’re shopping at home. In the mornings, four flat screen TVs in the store air CNBC so shoppers can get updated stock quotes. If you need to check an important e-mail, there is also a free internet bar with WiFi. Did I mention that there is also a drink bar so you can sip a brew while
browsing the racks?
And if all that wasn’t enough, a small library holds books about spirituality, biographies and success stories. Check out “Rich Dad Poor Dad” to learn about investing the big bucks you have earned, or “Blink” about following your killer gut instinct. Want to be inspired? Read success stories about Southwest and Starbucks or Jack Welch’s book about the success of General Electric.
So now that men are in their element, it’s time to start shopping. Royal Hill offers the highest quality brands from Higgz, Original Penguin, Ben Sherman, Union, Splendid Mills Organic, Cowboys, Howe and Tank Farm. Now, taking care of your skin and body are essential to looking good in your clothes. Jack Black, a special skin care line available in the store, has everything from facial cleansers, shave cream, acne treatment, cologne, face bar, moisturizer and hair gel.
What more could you ask for? Maybe another beer perhaps…
