INDUSTRY INSIGHT: 
Steve Wynn
by Michael J. Herman
What sets Steve Wynn apart from other power brokers in today’s increasingly crowded Billionaire Boys Club? He sees it differently than anyone else. Down to the most-minute detail, Wynn seems to win with every hand he plays. Wanting to be different, his credo is:
“Don’t just do it, but do it better than anyone else ever has or can. Create… a wonderment, and others will flock to see it and marvel. It’s a game and the name of the game is this…"
“Everyone gets up in the morning and risks some part of our future on the validity of our current perceptions. If you’re strong, you can live in the uncertainty that you may be wrong. If you’re not healthy, you’re paralyzed by fear and self-doubt. In that case, you do nothing and you lose. You must risk big to win big. If you’re healthy, the risks don’t matter, because you can handle whatever the outcome is. Do you have it, or does it have you?”
“Success in business and in life for that matter is only about process. For me, it’s mostly art. The revenue side of the business is the art. The logistics are just mechanics. How do you keep the customers coming and returning? Make it so irresistible they can’t possibly stay away. What keeps us profitable is, knowing how and when to manage revenue verses assets and when to take a loss. Just like in our casinos.”
“What you say today is a statement of what is. Nothing more. It has absolutely no sensitivity to what will be. Focus on where you’re going and not on where you’ve been. It’s that and that alone, that one seemingly insignificant distinction that has built my entire
life into what it is today.”
© 2005-2007 Michael J. Herman and The Motivational Minute ® Publishing Company.
