Time Ticks for the Stars
By Meehna Goldsmith
If the body is real estate for marketing a product, then tagging a celebrity to wear your brand is like scoring Malibu beachfront property. That’s why companies vie for this opportunity, enticing those in the public eye to wear their goods because it translates into big dollars. In on the game are watch brands that take advantage of this prime property.
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 Christophe Claret 21 Blackjack $195,000-250,000 In what might be called an intriguing pairing, the very exclusive Christophe Claret manufacture put a watch around the wrist of top-ranked No-Limit poker player Badih "Bob" Bounahra. In addition to having the brand's emblem emblazoned on his shirt, he also wraps the 21 Blackjack around his wrist.
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 Hublot F-1 King Power Interlagos Hublot is the king of endorsements spanning across several areas, and snaring the fastest man in the world was no small feat. Usain Bolt "shares his gifts with humility," said Hublot CEO Jean-Claude Biver when the deal was announced, making him an ideal brand ambassador for the luxury line of timepieces. Available at Polachecks Jewelers
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 Audemars Piguet Offshore Diver $15,200 Taking advantage of the limelight, Audemars Piguet delves deep into the world of sports. Brand ambassadors include golfers, soccer players, and Formula 1 drivers. Now they hit the courts with number one ranked tennis player Novak Djokovic. Though he doesn't have a specific watch made for him yet, it's pretty certain one is on the works. For now he sports an Offshore Diver pretty religiously. Available at Westime.
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